:root {
  --slate:#1E2D3D;
  --slate-mid:#2C3E52;
  --slate-light:#3D5166;
  --amber:#E8900A;
  --amber-light:#F5A623;
  --amber-pale:#FEF5E4;
  --amber-border:#F5C87A;
  --cream:#FAF8F4;
  --warm-white:#F2EFE9;
  --warm-gray:#DDD9D0;
  --mid-gray:#9B9690;
  --dark:#2A2520;
  --white:#FFFFFF;
  --teal:#0E7C7B;
  --teal-pale:#E6F4F4;
  --red:#C0392B;
  --green-ok:#27AE60;
  --display:"Syne",sans-serif;
  --body:"Lato",sans-serif;
  --r:8px;
  --rl:14px;
}
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--body);background:var(--cream);color:var(--dark);overflow-x:hidden;font-size:16px;line-height:1.6}
h1{font-family:var(--display);font-size:clamp(44px,7vw,88px);font-weight:800;line-height:.95;letter-spacing:-.03em}
h2{font-family:var(--display);font-size:clamp(32px,4.5vw,56px);font-weight:700;line-height:1;letter-spacing:-.02em}
h3{font-family:var(--display);font-size:clamp(20px,2.5vw,28px);font-weight:600;letter-spacing:-.01em;line-height:1.1}
.tag{display:inline-block;font-family:var(--display);font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--amber);margin-bottom:14px}
.tag-white{color:rgba(255,255,255,.7)}
.tag-slate{color:var(--slate)}
.con{max-width:1160px;margin:0 auto;padding:0 40px}
.sec{padding:96px 0}
.sec-sm{padding:64px 0}
hr.div{border:none;border-top:1px solid var(--warm-gray);margin:0}
.rule{width:40px;height:3px;background:var(--amber);margin:18px 0;border-radius:2px}
.rule-white{background:rgba(255,255,255,.5)}

/* ── BUTTONS ── */
.btn-amber{display:inline-block;background:var(--amber);color:#fff;font-family:var(--display);font-size:14px;font-weight:600;letter-spacing:.02em;padding:15px 32px;border-radius:var(--r);text-decoration:none;transition:all .2s;border:none;cursor:pointer;white-space:nowrap}
.btn-amber:hover{background:var(--amber-light);transform:translateY(-1px);box-shadow:0 8px 24px rgba(232,144,10,.3)}
.btn-slate{display:inline-block;background:var(--slate);color:#fff;font-family:var(--display);font-size:14px;font-weight:600;letter-spacing:.02em;padding:15px 32px;border-radius:var(--r);text-decoration:none;transition:all .2s;border:none;cursor:pointer;white-space:nowrap}
.btn-slate:hover{background:var(--slate-mid);transform:translateY(-1px)}
.btn-outline{display:inline-block;background:transparent;color:var(--slate);font-family:var(--display);font-size:14px;font-weight:600;letter-spacing:.02em;padding:14px 30px;border-radius:var(--r);text-decoration:none;border:2px solid var(--slate);transition:all .2s;white-space:nowrap}
.btn-outline:hover{background:var(--slate);color:#fff}
.btn-outline-white{display:inline-block;background:transparent;color:#fff;font-family:var(--display);font-size:14px;font-weight:600;letter-spacing:.02em;padding:14px 30px;border-radius:var(--r);text-decoration:none;border:2px solid rgba(255,255,255,.35);transition:all .2s;white-space:nowrap}
.btn-outline-white:hover{border-color:#fff;background:rgba(255,255,255,.1)}

/* ── ANIMATIONS ── */
@keyframes fadeUp{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.5}}
@keyframes pinDrop{from{opacity:0;transform:translateY(-12px)}to{opacity:1;transform:translateY(0)}}
.fu{animation:fadeUp .7s ease both}
.fu2{animation:fadeUp .7s .14s ease both}
.fu3{animation:fadeUp .7s .28s ease both}
.fu4{animation:fadeUp .7s .42s ease both}

/* ══════════ NAV ══════════ */
nav{position:fixed;top:0;left:0;right:0;z-index:200;background:rgba(30,45,61,.97);backdrop-filter:blur(14px);border-bottom:1px solid rgba(255,255,255,.08)}
.nav-inner{max-width:1160px;margin:0 auto;padding:0 40px;height:66px;display:flex;align-items:center;justify-content:space-between;gap:24px}
.nav-logo{display:flex;align-items:center;gap:10px;text-decoration:none}
.nav-logo-icon{width:32px;height:32px;background:var(--amber);border-radius:6px;display:grid;grid-template-columns:1fr 1fr;gap:3px;padding:7px;flex-shrink:0}
.nli-dot{background:rgba(255,255,255,.9);border-radius:2px}
.nav-logo-text{font-family:var(--display);font-size:18px;font-weight:700;color:#fff;letter-spacing:-.01em;white-space:nowrap}
.nav-logo-text span{color:var(--amber-light)}
.nav-links{display:flex;align-items:center;gap:4px;list-style:none}
.nav-links a{font-family:var(--display);font-size:13px;font-weight:500;color:rgba(255,255,255,.65);text-decoration:none;padding:7px 14px;border-radius:6px;transition:all .2s;letter-spacing:.01em}
.nav-links a:hover{color:#fff;background:rgba(255,255,255,.08)}
.nav-cta{background:var(--amber)!important;color:#fff!important;font-weight:600!important}
.nav-cta:hover{background:var(--amber-light)!important}

/* ══════════ HERO ══════════ */
.hero{background:var(--slate);padding:140px 0 88px;position:relative;overflow:hidden;min-height:92vh;display:flex;align-items:center}
.hero-texture{position:absolute;inset:0;background-image:radial-gradient(circle at 1px 1px,rgba(255,255,255,.04) 1px,transparent 0);background-size:32px 32px;pointer-events:none}
.hero-glow{position:absolute;bottom:-100px;right:-100px;width:500px;height:500px;background:radial-gradient(circle,rgba(232,144,10,.12) 0%,transparent 65%);pointer-events:none}
.hero h1{color:#fff;margin-bottom:20px}
.hero h1 .accent{color:var(--amber-light)}
.hero-sub{font-size:19px;color:rgba(255,255,255,.68);line-height:1.72;max-width:520px;margin-bottom:38px;font-weight:300}
.hero-sub strong{color:rgba(255,255,255,.9);font-weight:700}
.hero-actions{display:flex;gap:14px;align-items:center;flex-wrap:wrap;margin-bottom:40px}
.hero-trust{display:flex;gap:24px;flex-wrap:wrap}
.ht-item{display:flex;align-items:center;gap:8px;font-size:13px;color:rgba(255,255,255,.45);font-family:var(--display);font-weight:500;letter-spacing:.01em}
.ht-dot{width:5px;height:5px;border-radius:50%;background:var(--amber);flex-shrink:0}
/* HERO OVERLAP FIX */
.hero-grid{
  grid-template-columns:minmax(0,1fr) minmax(400px,460px);
  gap:44px;
}

.hero-grid > div{
  min-width:0;
}

.hero h1{
  font-size:clamp(40px,5.4vw,68px);
  line-height:1.04;
  letter-spacing:-.018em;
  max-width:100%;
}


/* Unit grid viz */
.unit-grid-wrap{background:var(--slate-mid);border:1px solid rgba(255,255,255,.1);border-radius:var(--rl);padding:28px;position:relative;overflow:hidden}
.ugw-label{font-family:var(--display);font-size:10px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--amber-light);margin-bottom:16px;display:flex;align-items:center;gap:8px}
.ugw-live{width:7px;height:7px;border-radius:50%;background:var(--amber);animation:pulse 1.8s ease infinite}
.unit-map{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-bottom:16px}
.unit-card{background:var(--slate-light);border:1px solid rgba(255,255,255,.08);border-radius:var(--r);padding:14px 12px;position:relative;cursor:default;transition:border-color .2s}
.unit-card:hover{border-color:rgba(232,144,10,.4)}
.unit-card.anchor{border-color:var(--amber);background:rgba(232,144,10,.08)}
.unit-pin{position:absolute;top:-8px;left:50%;transform:translateX(-50%);font-size:14px;animation:pinDrop .5s ease both}
.unit-num{font-family:var(--display);font-size:10px;font-weight:600;color:rgba(255,255,255,.4);letter-spacing:.08em;margin-bottom:4px}
.unit-name{font-family:var(--display);font-size:13px;font-weight:600;color:#fff;margin-bottom:3px}
.unit-rev{font-size:11px;color:rgba(255,255,255,.5)}
.unit-tag{font-size:9px;font-weight:700;letter-spacing:.06em;padding:2px 7px;border-radius:10px;margin-top:5px;display:inline-block;text-transform:uppercase}
.ut-anchor{background:rgba(232,144,10,.2);color:var(--amber-light)}
.ut-tuck{background:rgba(14,124,123,.2);color:#4EC9C9}
.ut-target{background:rgba(255,255,255,.08);color:rgba(255,255,255,.5);border:1px dashed rgba(255,255,255,.2)}
.unit-summary{background:rgba(0,0,0,.2);border-radius:var(--r);padding:14px 16px;display:grid;grid-template-columns:repeat(3,1fr);gap:0}
.us-item{text-align:center;border-right:1px solid rgba(255,255,255,.08)}
.us-item:last-child{border-right:none}
.us-num{font-family:var(--display);font-size:22px;font-weight:700;color:var(--amber-light);line-height:1;margin-bottom:3px}
.us-lbl{font-size:10px;color:rgba(255,255,255,.4);font-family:var(--display);letter-spacing:.06em;text-transform:uppercase}

/* ══════════ PROOF BAR ══════════ */
.proof{background:var(--warm-white);border-bottom:1px solid var(--warm-gray);padding:22px 0}
.proof-inner{display:flex;justify-content:center;gap:0;align-items:stretch;flex-wrap:wrap}
.proof-item{padding:0 44px;border-right:1px solid var(--warm-gray);text-align:center;flex-shrink:0}
.proof-item:last-child{border-right:none}
.proof-num{font-family:var(--display);font-size:28px;font-weight:800;color:var(--slate);line-height:1;margin-bottom:4px}
.proof-lbl{font-size:12px;color:var(--mid-gray);font-family:var(--display);font-weight:500;letter-spacing:.04em}

/* ══════════ WHO THIS IS FOR ══════════ */
.who{background:var(--cream)}
.who-grid{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:start}
.who-text h2{margin-bottom:20px;color:var(--slate)}
.who-text p{color:var(--mid-gray);font-size:17px;line-height:1.75;margin-bottom:16px}
.who-profiles{display:flex;flex-direction:column;gap:12px}
.wp-card{background:var(--white);border:1px solid var(--warm-gray);border-left:4px solid var(--amber);border-radius:var(--r);padding:20px 22px;transition:transform .2s;cursor:default}
.wp-card:hover{transform:translateX(4px);box-shadow:4px 0 20px rgba(232,144,10,.1)}
.wp-card h4{font-family:var(--display);font-size:16px;font-weight:600;color:var(--slate);margin-bottom:5px}
.wp-card p{font-size:13px;color:var(--mid-gray);line-height:1.6}
.wp-card .wp-tag{display:inline-block;font-family:var(--display);font-size:10px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;padding:3px 10px;border-radius:20px;margin-top:8px;background:var(--amber-pale);color:var(--amber)}

/* ══════════ THE THREE PROBLEMS ══════════ */
.problems{background:var(--slate)}
.problems-header{text-align:center;margin-bottom:56px}
.problems-header h2{color:#fff;margin-bottom:14px}
.problems-header p{color:rgba(255,255,255,.58);max-width:520px;margin:0 auto;font-size:17px;font-weight:300}
.problems-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:2px;background:var(--slate-mid)}
.prob-card{background:var(--slate);padding:36px 28px;position:relative;overflow:hidden}
.prob-card::before{content:"";position:absolute;top:0;left:0;right:0;height:3px;background:var(--amber);transform:scaleX(0);transition:transform .3s;transform-origin:left}
.prob-card:hover::before{transform:scaleX(1)}
.prob-num{font-family:var(--display);font-size:64px;font-weight:800;color:rgba(255,255,255,.05);position:absolute;top:16px;right:20px;line-height:1}
.prob-icon{font-size:32px;margin-bottom:18px}
.prob-card h3{color:#fff;font-size:22px;margin-bottom:12px}
.prob-card p{font-size:14px;color:rgba(255,255,255,.55);line-height:1.7}

/* ══════════ THE PLAYBOOK ══════════ */
.playbook{background:var(--cream)}
.playbook-header{margin-bottom:52px}
.playbook-header h2{color:var(--slate);margin-bottom:14px}
.playbook-steps{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.pl-step{background:var(--white);border:1px solid var(--warm-gray);border-radius:var(--rl);padding:28px 26px;position:relative;transition:all .2s}
.pl-step:hover{border-color:var(--amber);box-shadow:0 8px 32px rgba(232,144,10,.1);transform:translateY(-2px)}
.pl-step-num{font-family:var(--display);font-size:48px;font-weight:800;color:rgba(232,144,10,.12);line-height:1;margin-bottom:14px}
.pl-step h3{color:var(--slate);font-size:20px;margin-bottom:8px}
.pl-step p{font-size:14px;color:var(--mid-gray);line-height:1.65}
.pl-step-tag{display:inline-block;font-family:var(--display);font-size:10px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;padding:4px 12px;border-radius:20px;margin-top:14px}
.plt-bss{background:rgba(30,45,61,.08);color:var(--slate)}
.plt-guide{background:var(--teal-pale);color:var(--teal)}
.plt-dsp{background:var(--amber-pale);color:var(--amber)}
.pl-step .bss-link{font-family:var(--display);font-size:12px;font-weight:600;color:var(--amber);text-decoration:none;margin-top:10px;display:inline-block}
.pl-step .bss-link:hover{color:var(--amber-light)}
.pl-step .bss-link::after{content:" →"}

/* ══════════ UNIT ECONOMICS ══════════ */
.unit-econ{background:var(--warm-white);border-top:1px solid var(--warm-gray);border-bottom:1px solid var(--warm-gray)}
.ue-header{text-align:center;margin-bottom:52px}
.ue-header h2{color:var(--slate);margin-bottom:14px}
.ue-header p{color:var(--mid-gray);max-width:540px;margin:0 auto;font-size:17px}
.ue-grid{display:grid;grid-template-columns:1fr 1fr;gap:32px;align-items:start}
.ue-table{background:var(--white);border:1px solid var(--warm-gray);border-radius:var(--rl);overflow:hidden}
.ue-table-header{background:var(--slate);padding:16px 20px;display:grid;grid-template-columns:1fr 1fr 1fr;gap:8px}
.ue-th{font-family:var(--display);font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.6)}
.ue-th.highlight{color:var(--amber-light)}
.ue-row{display:grid;grid-template-columns:1fr 1fr 1fr;gap:8px;padding:14px 20px;border-top:1px solid var(--warm-gray)}
.ue-cell{font-size:13px;color:var(--dark)}
.ue-cell:first-child{font-family:var(--display);font-size:12px;font-weight:600;color:var(--mid-gray);letter-spacing:.04em}
.ue-cell.good{color:var(--green-ok);font-family:var(--display);font-weight:700}
.ue-cell.bad{color:var(--red);font-family:var(--display)}
.ue-cell.amber{color:var(--amber);font-family:var(--display);font-weight:700}
.ue-math-card{background:var(--slate);border-radius:var(--rl);padding:28px}
.umc-label{font-family:var(--display);font-size:10px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--amber-light);margin-bottom:12px}
.umc-scenario{background:rgba(255,255,255,.05);border-radius:var(--r);padding:20px;margin-bottom:14px}
.umc-title{font-family:var(--display);font-size:16px;font-weight:600;color:#fff;margin-bottom:12px}
.umc-row{display:flex;justify-content:space-between;align-items:center;font-size:13px;padding:6px 0;border-top:1px solid rgba(255,255,255,.06)}
.umc-row:first-of-type{border-top:none}
.umc-k{color:rgba(255,255,255,.5)}
.umc-v{color:#fff;font-family:var(--display);font-weight:600}
.umc-total{background:rgba(232,144,10,.12);border:1px solid rgba(232,144,10,.3);border-radius:var(--r);padding:16px 20px;display:flex;justify-content:space-between;align-items:center}
.umc-total-k{font-family:var(--display);font-size:13px;font-weight:600;color:rgba(255,255,255,.7)}
.umc-total-v{font-family:var(--display);font-size:32px;font-weight:800;color:var(--amber-light)}

/* ══════════ BSS CTA SECTION ══════════ */
.bss-cta{background:var(--amber);padding:80px 0}
.bss-cta-inner{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.bss-cta-left h2{font-family:var(--display);font-size:clamp(32px,4vw,52px);color:var(--slate);font-weight:800;line-height:.95;letter-spacing:-.02em;margin-bottom:18px}
.bss-cta-left p{font-size:17px;color:rgba(30,45,61,.72);line-height:1.7;margin-bottom:28px}
.bss-card{background:#fff;border-radius:var(--rl);padding:28px;box-shadow:0 20px 60px rgba(30,45,61,.2)}
.bss-card-label{font-family:var(--display);font-size:10px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--amber);margin-bottom:10px}
.bss-card-title{font-family:var(--display);font-size:24px;font-weight:700;color:var(--slate);margin-bottom:6px}
.bss-card-price{font-family:var(--display);font-size:44px;font-weight:800;color:var(--slate);line-height:1;margin-bottom:4px}
.bss-card-note{font-size:13px;color:var(--mid-gray);margin-bottom:20px}
.bss-card-features{list-style:none;display:flex;flex-direction:column;gap:9px;margin-bottom:24px}
.bss-card-fi{display:flex;align-items:flex-start;gap:10px;font-size:13px;color:var(--dark)}
.bss-fi-check{width:18px;height:18px;border-radius:50%;background:rgba(39,174,96,.15);display:flex;align-items:center;justify-content:center;flex-shrink:0;font-size:10px;color:var(--green-ok);font-weight:700;margin-top:1px}
.bss-card-btn{display:block;text-align:center;background:var(--slate);color:#fff;font-family:var(--display);font-size:14px;font-weight:700;padding:14px 20px;border-radius:var(--r);text-decoration:none;transition:all .2s}
.bss-card-btn:hover{background:var(--slate-mid)}

/* ══════════ NEWSLETTER ══════════ */
.newsletter{background:var(--cream)}
.nl-grid{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:start}
.nl-left h2{color:var(--slate);margin-bottom:18px}
.nl-left p{font-size:17px;color:var(--mid-gray);line-height:1.75;margin-bottom:0}
.nl-right{}
.nl-issues{display:flex;flex-direction:column;gap:0;border:1px solid var(--warm-gray);border-radius:var(--rl);overflow:hidden;margin-bottom:24px}
.nl-issue{display:grid;grid-template-columns:48px 1fr auto;align-items:center;gap:14px;padding:16px 18px;background:var(--white);border-bottom:1px solid var(--warm-gray);transition:background .2s}
.nl-issue:last-child{border-bottom:none}
.nl-issue:hover{background:var(--warm-white)}
.ni-num{font-family:var(--display);font-size:11px;font-weight:700;color:var(--amber);letter-spacing:.06em;text-align:center}
.ni-title{font-family:var(--display);font-size:14px;font-weight:600;color:var(--slate)}
.ni-desc{font-size:12px;color:var(--mid-gray);margin-top:2px}
.ni-tag{font-family:var(--display);font-size:10px;font-weight:600;letter-spacing:.06em;padding:3px 10px;border-radius:20px;white-space:nowrap;text-transform:uppercase}
.ni-ops{background:var(--amber-pale);color:var(--amber)}
.ni-new{background:rgba(39,174,96,.12);color:var(--green-ok)}
.ni-exit{background:rgba(30,45,61,.08);color:var(--slate)}
.nl-form{display:flex;gap:10px}
.nl-input{flex:1;padding:13px 16px;border-radius:var(--r);border:1.5px solid var(--warm-gray);background:#fff;color:var(--dark);font-family:var(--display);font-size:14px;font-weight:500;outline:none;transition:border-color .2s}
.nl-input::placeholder{color:var(--mid-gray)}
.nl-input:focus{border-color:var(--amber)}
.nl-fine{font-size:12px;color:var(--mid-gray);margin-top:10px;font-family:var(--display)}

/* ══════════ TESTIMONIALS ══════════ */
.testi{background:var(--warm-white);border-top:1px solid var(--warm-gray)}
.testi-header{margin-bottom:48px}
.testi-header h2{color:var(--slate);margin-bottom:14px}
.testi-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.testi-card{background:var(--white);border:1px solid var(--warm-gray);border-radius:var(--rl);padding:28px;transition:all .2s}
.testi-card:hover{border-color:var(--amber);box-shadow:0 8px 32px rgba(232,144,10,.1)}
.testi-persona{display:inline-block;font-family:var(--display);font-size:10px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;padding:4px 12px;border-radius:20px;background:var(--amber-pale);color:var(--amber);margin-bottom:16px}
.testi-quote{font-size:15px;color:var(--slate);line-height:1.68;margin-bottom:20px;font-style:italic;font-weight:300}
.testi-author{display:flex;align-items:center;gap:12px}
.testi-av{width:40px;height:40px;border-radius:var(--r);background:var(--slate);display:flex;align-items:center;justify-content:center;font-family:var(--display);font-size:13px;font-weight:700;color:var(--amber-light);flex-shrink:0}
.testi-name{font-family:var(--display);font-size:14px;font-weight:600;color:var(--slate)}
.testi-loc{font-size:12px;color:var(--mid-gray)}
.testi-result{font-family:var(--display);font-size:11px;font-weight:600;color:var(--green-ok);margin-top:4px}

/* ══════════ ECOSYSTEM ══════════ */
.ecosystem{background:var(--cream)}
.eco-header{text-align:center;margin-bottom:48px}
.eco-header h2{color:var(--slate);margin-bottom:14px}
.eco-header p{color:var(--mid-gray);max-width:540px;margin:0 auto;font-size:17px}
.eco-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.eco-card{background:var(--white);border:1px solid var(--warm-gray);border-radius:var(--rl);padding:24px 20px;text-decoration:none;display:block;transition:all .2s;position:relative}
.eco-card:hover{border-color:var(--amber);transform:translateY(-3px);box-shadow:0 12px 36px rgba(30,45,61,.1)}
.eco-tag{display:inline-block;font-family:var(--display);font-size:10px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;padding:3px 10px;border-radius:20px;margin-bottom:12px}
.et-amber{background:var(--amber-pale);color:var(--amber)}
.et-teal{background:var(--teal-pale);color:var(--teal)}
.et-slate{background:rgba(30,45,61,.08);color:var(--slate)}
.et-green{background:rgba(39,174,96,.1);color:var(--green-ok)}
.eco-card h3{font-size:17px;color:var(--slate);margin-bottom:6px}
.eco-card p{font-size:13px;color:var(--mid-gray);line-height:1.6;margin-bottom:12px}
.eco-url{font-family:var(--display);font-size:12px;font-weight:600;color:var(--amber)}

/* ══════════ FAQ ══════════ */
.faq{background:var(--warm-white);border-top:1px solid var(--warm-gray)}
.faq-header{margin-bottom:48px}
.faq-header h2{color:var(--slate);margin-bottom:14px}
.faq-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.faq-item{background:var(--white);border:1px solid var(--warm-gray);border-radius:var(--r);padding:24px 26px;transition:border-color .2s}
.faq-item:hover{border-color:var(--amber)}
.faq-q{font-family:var(--display);font-size:15px;font-weight:600;color:var(--slate);margin-bottom:10px}
.faq-a{font-size:14px;color:var(--mid-gray);line-height:1.65}

/* ══════════ FINAL CTA ══════════ */
.final-cta{background:var(--slate);text-align:center;padding:96px 0;position:relative;overflow:hidden}
.final-cta::before{content:"";position:absolute;inset:0;background-image:radial-gradient(circle at 1px 1px,rgba(255,255,255,.04) 1px,transparent 0);background-size:32px 32px}
.final-cta > .con{position:relative;z-index:1}
.final-cta h2{color:#fff;margin-bottom:14px}
.final-cta p{color:rgba(255,255,255,.6);font-size:18px;margin-bottom:36px;max-width:520px;margin-left:auto;margin-right:auto;font-weight:300;line-height:1.7}
.final-actions{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}
.final-guarantee{margin-top:20px;font-size:13px;color:rgba(255,255,255,.38);display:flex;align-items:center;gap:6px;justify-content:center;font-family:var(--display);font-weight:500;letter-spacing:.02em}
.fg-dot{width:16px;height:16px;border-radius:50%;background:var(--green-ok);display:flex;align-items:center;justify-content:center;font-size:9px;color:#fff;font-weight:700;flex-shrink:0}

/* ══════════ FOOTER ══════════ */
footer{background:var(--slate-mid);padding:60px 0 28px;border-top:1px solid rgba(255,255,255,.08)}
.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:48px;margin-bottom:48px}
.footer-logo-f{display:flex;align-items:center;gap:10px;margin-bottom:14px}
.flm{width:30px;height:30px;background:var(--amber);border-radius:6px;display:grid;grid-template-columns:1fr 1fr;gap:3px;padding:7px}
.flm-dot{background:rgba(255,255,255,.9);border-radius:2px}
.footer-brand-name{font-family:var(--display);font-size:18px;font-weight:700;color:#fff}
.footer-brand-name span{color:var(--amber-light)}
.footer-tagline{font-size:13px;color:rgba(255,255,255,.4);line-height:1.65;max-width:260px;margin-bottom:18px;font-family:var(--display);font-weight:400;letter-spacing:.02em}
.footer-bss{font-family:var(--display);font-size:12px;font-weight:600;color:var(--amber-light);text-decoration:none;letter-spacing:.04em}
.footer-col h5{font-family:var(--display);font-size:10px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--amber-light);margin-bottom:16px}
.footer-col ul{list-style:none;display:flex;flex-direction:column;gap:10px}
.footer-col ul a{font-family:var(--display);font-size:13px;color:rgba(255,255,255,.48);text-decoration:none;transition:color .2s;font-weight:500}
.footer-col ul a:hover{color:#fff}
.footer-bottom{border-top:1px solid rgba(255,255,255,.07);padding-top:22px;display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:12px}
.footer-bottom p{font-family:var(--display);font-size:12px;color:rgba(255,255,255,.28);letter-spacing:.04em}
.footer-links{display:flex;gap:20px}
.footer-links a{font-family:var(--display);font-size:12px;color:rgba(255,255,255,.28);text-decoration:none;transition:color .2s;font-weight:500}
.footer-links a:hover{color:rgba(255,255,255,.6)}

/* ══════════ STICKY ══════════ */
.sticky-bar{position:fixed;bottom:0;left:0;right:0;z-index:199;background:var(--slate);border-top:3px solid var(--amber);padding:12px 40px;display:flex;align-items:center;justify-content:center;gap:16px;transform:translateY(100%);transition:transform .4s ease}
.sticky-bar.show{transform:translateY(0)}
.sticky-text{font-family:var(--display);font-size:13px;font-weight:500;color:rgba(255,255,255,.7);letter-spacing:.01em}
.sticky-text strong{color:#fff;font-weight:700}

/* ══════════ RESPONSIVE ══════════ */
@media(max-width:1000px){
  .hero-grid,.who-grid,.bss-cta-inner,.nl-grid,.ue-grid{grid-template-columns:1fr;gap:40px}
  .problems-grid,.testi-grid,.eco-grid{grid-template-columns:1fr}
  .playbook-steps,.faq-grid{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr 1fr}
  .hero{min-height:auto;padding:120px 0 64px}
  .nav-links{display:none}
  .nl-form{flex-direction:column}
  .proof-inner{flex-wrap:wrap}
  .proof-item{border-right:none;border-bottom:1px solid var(--warm-gray);padding:14px 24px}
}

/* ══════════ TYPOGRAPHY / DISPLAY FIXES ══════════ */
h1{
  line-height:1.03;
  letter-spacing:-.018em;
}
h2{
  line-height:1.08;
  letter-spacing:-.012em;
}
h3{
  line-height:1.16;
  letter-spacing:-.005em;
}

.hero h1{
  font-size:clamp(42px,6vw,76px);
  line-height:1.03;
  letter-spacing:-.018em;
  max-width:700px;
  text-wrap:balance;
}

.problems-header h2,
.playbook-header h2,
.ue-header h2,
.nl-left h2,
.testi-header h2,
.eco-header h2,
.faq-header h2,
.final-cta h2{
  text-wrap:balance;
}

.bss-cta-left h2{
  line-height:1.06;
  letter-spacing:-.012em;
  text-wrap:balance;
}

/* ══════════ MOBILE NAV ══════════ */
.nav-toggle{
  display:none;
  width:42px;
  height:42px;
  padding:9px;
  border:0;
  background:transparent;
  cursor:pointer;
  flex-direction:column;
  justify-content:center;
  gap:5px;
}
.nav-toggle span{
  display:block;
  width:100%;
  height:2px;
  background:#fff;
  border-radius:2px;
  transition:transform .2s ease,opacity .2s ease;
}
.nav-toggle.is-open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav-toggle.is-open span:nth-child(2){opacity:0}
.nav-toggle.is-open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

/* ══════════ NEWSLETTER FORM ══════════ */
.nl-form{
  display:flex;
  flex-direction:column;
  gap:10px;
}
.nl-name-row{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:10px;
}
.nl-submit{
  width:100%;
}
.nl-submit:disabled{
  opacity:.75;
  cursor:wait;
}
.newsletter-hp{
  position:absolute;
  left:-9999px;
  width:1px;
  height:1px;
  overflow:hidden;
}
.nl-success,
.nl-error{
  margin-top:2px;
  padding:12px 14px;
  border-radius:var(--r);
  font-family:var(--display);
  font-size:12px;
  line-height:1.55;
}
.nl-success{
  background:rgba(39,174,96,.1);
  border:1px solid rgba(39,174,96,.25);
  color:#18743F;
}
.nl-error{
  background:rgba(192,57,43,.08);
  border:1px solid rgba(192,57,43,.22);
  color:var(--red);
}

/* ══════════ BUY SCALE SELL SOCIALS ══════════ */
.footer-socials{
  display:flex;
  align-items:center;
  gap:10px;
  margin-top:18px;
  flex-wrap:wrap;
}
.footer-socials a{
  display:inline-flex;
  align-items:center;
  justify-content:center;
  width:34px;
  height:34px;
  border-radius:50%;
  background:rgba(255,255,255,.05);
  border:1px solid rgba(255,255,255,.1);
  transition:all .2s ease;
}
.footer-socials a:hover{
  background:rgba(255,255,255,.1);
  border-color:rgba(232,144,10,.55);
  transform:translateY(-1px);
}
.footer-socials img{
  display:block;
  width:17px;
  height:17px;
  object-fit:contain;
}

/* ══════════ CONTACT POPUP ══════════ */
.product-popup-overlay{
  position:fixed;
  inset:0;
  z-index:1000;
  display:none;
  align-items:center;
  justify-content:center;
  padding:24px;
  background:rgba(19,29,40,.88);
  backdrop-filter:blur(5px);
}
.product-popup-overlay.is-open{display:flex}
.product-popup{
  position:relative;
  width:min(94vw,760px);
  height:min(88vh,780px);
  background:#fff;
  border:1px solid rgba(255,255,255,.15);
  border-radius:var(--rl);
  box-shadow:0 28px 90px rgba(0,0,0,.48);
  overflow:hidden;
}
.product-popup.popup-md{max-width:760px}
.product-popup.popup-lg{max-width:980px}
.product-popup iframe{
  display:block;
  width:100%;
  height:100%;
  border:0;
  background:#fff;
}
.product-popup-close{
  position:absolute;
  top:10px;
  right:10px;
  z-index:2;
  width:40px;
  height:40px;
  border:0;
  border-radius:50%;
  background:var(--slate);
  color:#fff;
  font-family:var(--body);
  font-size:24px;
  line-height:1;
  cursor:pointer;
  box-shadow:0 3px 14px rgba(0,0,0,.28);
}
.product-popup-close:hover{background:var(--amber)}
body.popup-open{overflow:hidden}

/* ══════════ RESPONSIVE ENHANCEMENTS ══════════ */
@media(max-width:1000px){
  .con{
    padding-left:24px;
    padding-right:24px;
  }

  .nav-inner{
    padding-left:24px;
    padding-right:24px;
    position:relative;
  }

  .nav-toggle{display:flex}

  .nav-links{
    display:none;
    position:absolute;
    top:66px;
    left:24px;
    right:24px;
    z-index:5;
    flex-direction:column;
    align-items:stretch;
    gap:4px;
    padding:12px;
    background:rgba(30,45,61,.99);
    border:1px solid rgba(255,255,255,.08);
    border-radius:0 0 var(--rl) var(--rl);
    box-shadow:0 16px 34px rgba(0,0,0,.25);
  }

  .nav-links.is-open{display:flex}

  .nav-links a{
    display:block;
    width:100%;
    padding:11px 12px;
  }

  .hero-grid,
  .who-grid,
  .bss-cta-inner,
  .nl-grid,
  .ue-grid{
    grid-template-columns:1fr;
    gap:44px;
  }

  .hero{
    min-height:auto;
    padding:112px 0 68px;
  }

  .hero-grid > div:last-child,
  .unit-grid-wrap,
  .ue-math-card,
  .bss-card{
    width:100%;
    max-width:680px;
    margin-left:auto;
    margin-right:auto;
  }

  .problems-grid,
  .testi-grid{
    grid-template-columns:1fr;
  }

  .playbook-steps,
  .faq-grid{
    grid-template-columns:1fr;
  }

  .eco-grid{
    grid-template-columns:repeat(2,1fr);
  }

  .proof-item{
    min-width:33.333%;
  }

  .footer-grid{
    grid-template-columns:1fr 1fr;
  }
}

@media(max-width:700px){
  .con{
    padding-left:18px;
    padding-right:18px;
  }

  .nav-inner{
    padding-left:18px;
    padding-right:18px;
  }

  .nav-links{
    left:18px;
    right:18px;
  }

  .nav-logo-text{font-size:16px}

  .hero{
    padding-top:104px;
    padding-bottom:56px;
  }

  .hero h1{
    font-size:clamp(40px,13vw,58px);
    line-height:1.04;
    letter-spacing:-.012em;
  }

  h2{
    font-size:clamp(32px,10vw,44px);
    line-height:1.1;
  }

  .hero-sub{
    font-size:17px;
  }

  .hero-actions,
  .final-actions{
    display:grid;
    grid-template-columns:1fr;
    width:100%;
  }

  .hero-actions a,
  .final-actions a{
    width:100%;
    text-align:center;
  }

  .hero-trust{
    display:grid;
    grid-template-columns:1fr;
    gap:10px;
  }

  .unit-map{
    grid-template-columns:repeat(2,1fr);
  }

  .unit-summary{
    grid-template-columns:1fr;
    gap:0;
  }

  .us-item{
    border-right:0;
    border-bottom:1px solid rgba(255,255,255,.08);
    padding:10px 0;
  }

  .us-item:last-child{border-bottom:0}

  .proof-inner{
    display:grid;
    grid-template-columns:1fr;
  }

  .proof-item{
    min-width:0;
    width:100%;
    border-right:0;
  }

  .nl-name-row{
    grid-template-columns:1fr;
  }

  .nl-issue{
    grid-template-columns:42px 1fr;
  }

  .ni-tag{
    grid-column:2;
    justify-self:start;
  }

  .eco-grid{
    grid-template-columns:1fr;
  }

  .footer-grid{
    grid-template-columns:1fr;
    gap:32px;
  }

  .footer-bottom{
    flex-direction:column;
    align-items:flex-start;
  }

  .footer-links{
    flex-wrap:wrap;
    gap:10px 16px;
  }

  .sticky-bar{
    padding:10px 14px;
    gap:10px;
    flex-wrap:wrap;
  }

  .sticky-text{
    width:100%;
    text-align:center;
  }

  .sticky-bar .btn-amber{
    flex:1 1 220px;
    text-align:center;
  }

  .sticky-bar > a:last-child{
    width:100%;
    text-align:center;
    margin-left:0 !important;
  }

  .ue-grid > *{
    min-width:0;
  }

  .ue-table{
    overflow-x:auto;
    -webkit-overflow-scrolling:touch;
    max-width:100%;
  }

  .ue-table-header,
  .ue-row{
    min-width:540px;
  }

  .product-popup-overlay{padding:10px}

  .product-popup{
    width:100%;
    height:92vh;
    border-radius:10px;
  }
}

@media(max-width:430px){
  .con{
    padding-left:15px;
    padding-right:15px;
  }

  .nav-inner{
    padding-left:15px;
    padding-right:15px;
  }

  .nav-links{
    left:15px;
    right:15px;
  }

  .sec{padding:68px 0}
  .sec-sm{padding:54px 0}

  .hero h1{
    font-size:40px;
    line-height:1.06;
  }

  h2{
    font-size:34px;
    line-height:1.12;
  }

  .unit-map{
    grid-template-columns:1fr;
  }

  .unit-grid-wrap{
    padding:20px 16px;
  }

  .prob-card,
  .pl-step,
  .testi-card,
  .faq-item,
  .eco-card{
    padding-left:18px;
    padding-right:18px;
  }
}




/* ══════════ FINAL HERO LAYOUT — WITH SAFE BUFFER ══════════ */
.hero .con{
  max-width:1300px;
}

.hero-grid{
  display:grid;
  grid-template-columns:minmax(0,1fr) minmax(380px,420px);
  gap:48px;
  align-items:center;
}

.hero-grid > div{
  min-width:0;
}

/* Selector is intentionally .hero .hero-title so it beats the earlier
   `.hero h1` rules (which otherwise force the headline to 76px and can
   overflow under the portfolio card at wide viewports). */
.hero .hero-title{
  font-size:clamp(40px,4.4vw,64px);
  line-height:1.06;
  letter-spacing:-.018em;
  max-width:100%;
  text-wrap:unset;
  overflow-wrap:break-word;
}

/* Each word is its own line via <br>. white-space:normal lets an
   over-long line wrap DOWNWARD instead of sliding sideways under the
   card, so the headline can never overlap the card regardless of the
   loaded font's width. At the sizes above it still renders as a clean
   four-line staircase. */
.hero-line{
  display:inline-block;
  white-space:normal;
}

.unit-grid-wrap{
  width:100%;
  max-width:none;
  justify-self:stretch;
}

/* Medium desktop / tablet landscape */
@media (min-width:901px) and (max-width:1100px){
  .hero .con{
    max-width:1100px;
  }

  .hero-grid{
    grid-template-columns:minmax(0,1fr) minmax(300px,350px) !important;
    gap:40px !important;
  }

  .hero-title{
    font-size:clamp(36px,4.3vw,50px) !important;
    line-height:1.07;
  }

  .unit-grid-wrap{
    max-width:none !important;
    justify-self:stretch !important;
    margin-left:0 !important;
    margin-right:0 !important;
  }
}

/* Stack once the two-column layout no longer has a comfortable buffer */
@media (max-width:900px){
  .hero-grid{
    grid-template-columns:1fr !important;
    gap:36px !important;
  }

  .hero-title{
    font-size:clamp(38px,9vw,52px) !important;
    line-height:1.08;
  }

  .unit-grid-wrap{
    width:100%;
    max-width:680px !important;
    justify-self:stretch;
    margin-left:auto !important;
    margin-right:auto !important;
  }
}

@media (max-width:430px){
  .hero-title{
    font-size:clamp(32px,9.5vw,40px) !important;
    line-height:1.09;
  }
}


/* ══════════ PHONE HERO FIX ══════════
   Force the hero to use the full viewport width on phones and scale the
   four-line headline so none of the words clip off the right side.
*/
@media (max-width:900px){
  .hero{
    display:block;
    width:100vw;
    max-width:100vw;
    min-width:0;
  }

  .hero > .con{
    width:100% !important;
    max-width:100% !important;
    min-width:0;
    margin-left:0;
    margin-right:0;
    padding-left:18px;
    padding-right:18px;
  }

  .hero-grid{
    display:grid !important;
    grid-template-columns:minmax(0,1fr) !important;
    width:100% !important;
    max-width:100% !important;
    min-width:0;
    gap:34px !important;
  }

  .hero-grid > div{
    width:100% !important;
    max-width:100% !important;
    min-width:0;
  }

  .hero-title{
    width:100%;
    max-width:100% !important;
    font-size:clamp(32px,8vw,44px) !important;
    line-height:1.09 !important;
    letter-spacing:-.01em !important;
    overflow:visible;
  }

  .hero-line{
    display:inline-block;
    width:auto;
    max-width:100%;
    white-space:nowrap;
  }

  .hero-sub{
    width:100%;
    max-width:none;
  }

  .unit-grid-wrap{
    width:100% !important;
    max-width:100% !important;
    justify-self:stretch;
    margin:0 !important;
  }
}

@media (max-width:430px){
  .hero > .con{
    padding-left:14px;
    padding-right:14px;
  }

  .hero-title{
    font-size:29px !important;
    line-height:1.11 !important;
    letter-spacing:-.005em !important;
  }

  .hero-sub{
    font-size:15px;
    line-height:1.72;
  }

  .hero-actions{
    margin-bottom:30px;
  }

  .hero-trust{
    margin-bottom:4px;
  }

  .unit-grid-wrap{
    padding:18px 14px;
  }
}